Terms and Policies

1. Introduction

  • These terms of use govern your use of our website; by using our website, you accept these terms of use in full. If you disagree with these terms of use or any part of these terms of use, you must not use our website.
  • If you register with our website we will ask you to expressly agree to these terms of use.


2. Our details

  • This website is operated by SharkNinja Europe Ltd. We are registered in England and Wales under company number 08492819 and have our registered office and main trading address at 3150 Century Way, Leeds, LS15 8ZB. Our VAT number is 210 6248 50.
  • To contact us, telephone our customer service line on 0800 862 0453.


3. Other terms that may apply to you

  • These terms of use refer to the following additional terms, which also apply to your use of our website:
    • If you purchase goods from our site our Terms and Conditions of Sale of our products [below] will apply to the sale.


4. Licence to use website

  • Unless otherwise stated, we or our licensors own the intellectual property rights in the website and material on the website. Those works are protected by copyright laws and treaties around the world. Subject to the licence below, all these intellectual property rights are reserved.
  • You may view, download for caching purposes only, and print pages or pdfs from the website for your own personal non-commercial use, subject to the restrictions set out below and elsewhere in these terms of use.
  • You must not:
    • republish material from this website (including republication on another website);
    • sell, rent or sub-license material from the website;
    • show any material from the website in public;
    • reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose;
    • edit or otherwise modify any material on the website;
    • modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text; or
    • redistribute material from this website except for content specifically and expressly made available for redistribution (such as our newsletter).


5. Acceptable use

  • You must not use our website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.
  • You must not use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.
  • You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent.


6. Linking to our site

  • You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.
  • You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
  • You must not establish a link to our site in any website that is not owned by you.
  • Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.
  • We reserve the right to withdraw linking permission without notice.
  • If you wish to make any use of content on our site other than that set out above, please contact 0800 8620453.


7. Products

  • The advertising of products on our website constitutes an “invitation to treat” – not a contractual offer.
  • We endeavour to ensure that prices and any applicable discounts or other offers are stated accurately on our website. Occasionally errors may arise and we reserve the right in such circumstances to refuse any order for a Product where the purchase has been based upon an incorrectly stated price or assumes a discount or other offer which has expired at the time of the making of the order.
  • The purchase of products via our website will be subject to our Terms and Conditions of Sale.
  • We will ask you to agree to our terms of sale each time you purchase a product or products via our website.


8. Product reviews

  • In these terms of use, “your reviews” means material (including without limitation text, images, audio material, video material and audio-visual material) that you submit to us for publication on our website whether as a product review or otherwise.
  • You grant to us a worldwide, irrevocable, non-exclusive, royalty-free licence to use, reproduce, adapt, publish, translate and distribute your reviews in any existing or future media. You also grant to us the right to sub-license these rights, and the right to bring an action for infringement of these rights.
  • You warrant and represent that your reviews will comply with these terms of use.
  • Your reviews must not be illegal or unlawful, must not infringe any third party’s legal rights, and must not be capable of giving rise to legal action whether against you or us or a third party (in each case under any applicable law and in any jurisdiction).
  • Your reviews (and their publication on our website) must not:
    • be libellous or maliciously false;
    • be obscene or indecent;
    • infringe any copyright, moral right, database right, trade mark right, design right, right in passing off, or other intellectual property right;
    • infringe any right of confidence, right of privacy, or right under data protection legislation;
    • constitute negligent advice or contain any negligent statement;
    • constitute an incitement to commit a crime;
    • be in contempt of any court, or in breach of any court order;
    • be in breach of racial or religious hatred or discrimination legislation;
    • be blasphemous;
    • be in breach of official secrets legislation;
    • be in breach of any contractual obligation owed to any person;
    • depict violence in an explicit, graphic or gratuitous manner;
    • be pornographic or sexually explicit;
    • be untrue, false, inaccurate or misleading;
    • consist of or contain any instructions, advice or other information which may be acted upon and could, if acted upon, cause illness, injury or death, or any other loss or damage;
    • constitute spam;
    • be offensive, deceptive, threatening, abusive, harassing, or menacing, hateful, discriminatory or inflammatory; or
    • cause annoyance, inconvenience or needless anxiety to any person.
  • Your reviews must be appropriate, civil, tasteful and accord with generally accepted standards of etiquette and behaviour on the internet.
  • You must not use any review to link to any website or web page consisting of or containing material that would, were it posted on our website, breach the provisions of these terms of use.
  • You must not submit any reviews to the website that are or have ever been the subject of any threatened or actual legal proceedings or other similar complaint.
  • We reserve the right to edit or remove any reviews submitted to our website, or stored on our servers, or hosted or published upon our website.
  • Notwithstanding our rights under these terms of use in relation to your reviews, we do not undertake to monitor the submission of reviews to, or the publication of reviews on, our website. The views expressed by other users on our site do not represent our views or values.
  • We have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy.


9. Limited warranties

  • Whilst we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up-to-date.
  • The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
  • To the maximum extent permitted by applicable law we exclude all representations, warranties and conditions relating to this website and the use of this website (including, without limitation, any warranties implied by law of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill).


10. We are not responsible for websites we link to

  • Where our website contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.
  • We have no control over the contents of those sites or resources.


11. Limitations and exclusions of liability

  • Nothing in these terms of use will: (a) limit or exclude our or your liability for death or personal injury resulting from negligence; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; (c) limit any of our or your liabilities in any way that is not permitted under applicable law; or (d) exclude any of our or your liabilities that may not be excluded under applicable law. If you are a consumer, any statutory rights that you have, that cannot be excluded or limited, will not be affected by these terms of use.
  • Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any products to you, which will be set out in our Terms and Conditions of Sale [below].
  • The limitations and exclusions of liability set out in this Section and elsewhere in these terms of use: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the terms of use or in relation to the subject matter of the terms of use, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.
  • To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied.
  • We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:
    • use of, or inability to use, our website; or
    • use of or reliance on any content displayed on our website.
  • If you are a business user, please note that in particular, we will not be liable for:
    • loss of profits, sales, business, or revenue;
    • business interruption;
    • loss of anticipated savings;
    • loss of business opportunity, goodwill or reputation; or
    • any indirect or consequential loss or damage.
  • If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
  • We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.
  • We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.
  • You are responsible for keeping your password and other login details confidential. We will not be liable to you in respect of any loss arising from your failure to keep these details confidential.
  • We will not be responsible, or liable to any third party, for the content or accuracy of any content posted by you or any other user of our site.


12. Viruses

  • We do not guarantee that our site will be secure or free from bugs or viruses.
  • You are responsible for configuring your information technology, computer programmes and platform in order to access our site. You should use your own virus protection software.


13. Indemnity

  • You hereby indemnify us and undertake to keep us indemnified against any losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by us to a third party in settlement of a claim or dispute on the advice of our legal advisers) incurred or suffered by us arising out of any breach by you of any provision of these terms of use, or arising out of any claim that you have breached any provision of these terms of use.


14. Breaches of these terms of use

  • Without prejudice to our other rights under these terms of use, if you breach these terms of use in any way, or if we reasonably suspect that you have breached these terms of use in any way, we may:
    • send you one or more formal warnings;
    • temporarily suspend your access to the website;
    • permanently prohibit you from accessing the website;
    • block computers using your IP address from accessing the website;
    • contact your internet services provider and request that they block your access to the website;
    • bring court proceedings against you for breach of contract or otherwise; and/or
    • suspend and/or delete your account with the website.


15. Variation

  • We may revise these terms of use from time-to-time. Revised terms of use will apply to the use of our website from the date of the publication of the revised terms of use on our website. Please check this page regularly to ensure you are familiar with the current version.


16. Assignment

  • We may transfer, sub-contract or otherwise deal with our rights and/or obligations under these terms of use without notifying you or obtaining your consent.
  • You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms of use.


17. Severability

  • If a provision of these terms of use is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect. If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.


18. Exclusion of third party rights

  • These terms of use are for the benefit of you and us, and are not intended to benefit any third party or be enforceable by any third party. The exercise of our and your rights in relation to these terms of use is not subject to the consent of any third party.


19. Entire agreement

  • These terms of use, together with our Privacy Notice, constitute the entire agreement between you and us in relation to your use of our website, and supersede all previous agreements in respect of your use of this website.


20. Law and jurisdiction

  • If you are a business, these terms of use will be governed by and construed in accordance with English law, and any disputes relating to these terms of use will be subject to the exclusive jurisdiction of the courts of England and Wales.
  • If you are a consumer, please note that these terms of use are governed by English law. We both agree that the courts of England and Wales will have non-exclusive jurisdiction. If you are resident of Scotland, you may also bring proceedings in Scotland.


21. Our trademarks are registered

  • We own and use various trade marks registered by or licensed to this company. You are not permitted to use them without our written approval.

1. These terms

  • What these terms cover. These are the terms and conditions on which we supply products to you.
  • Why you should read them. Please read these terms carefully before you submit your order to us. These terms tell you who we are, how we will provide products to you, what to do if there is a problem and other important information. The only language in which we provide these terms is English.


2. Information about us and how to contact us

  • Who we are. We are SharkNinja Europe Ltd a company registered in England and Wales. Our company registration number is 08492819 and our registered office is at 3150 Century Way, Leeds, LS15 8ZB. Our registered VAT number is 210 6248 50.
  • How to contact us. You can contact us by telephoning our customer service team at 0800 8620453 or by writing to us at Customer Services, 3150 Century Way, Leeds, LS15 8ZB.
  • How we may contact you. If we have to contact you we will do so by telephone or by writing to you at the email address or postal address you provided to us in your order.
  • “Writing” includes emails. When we use the words “writing” or “written” in these terms, this includes emails.


3. Our contract with you

  • How we will accept your order. In order to enter into a contract to purchase products from us, you will need to take the following steps: (i) you must add the products you wish to purchase to your shopping basket/cart, and then proceed to the checkout; (ii) you may check out as a guest or create a new account; if you are an existing customer, you must enter your login details; if you create a new account, you must log in to your new account; (iii) once you are logged in, or if you check out as a guest, you must then select your preferred method of delivery and confirm your order and your agreement to these terms of sale; if you check out as a guest, you will also need to enter your delivery address and email address; (iv) you will be transferred to PayPal, Klarna, or Stripe which will handle your payment on the checkout page; (v) we will then send you by email an initial acknowledgement that we have received the order; and (vi) once we have checked whether we are able to meet your order, we will either send you an order confirmation or we will confirm by email that we are unable to meet your order. We draw your attention to the information below concerning acceptance of orders where you wish to take advantage of the Multi-Pay option (see Paragraph 4 below). Our acceptance of your order will take place when we email you the order confirmation, at which point a contract will come into existence between you and us.
  • Input errors. Before you place your order, you will have the opportunity of identifying whether you have made any input errors by checking the final summary prior to payment. You may correct those input errors before placing your order by changing/removing them in/from your basket/cart.
  • If we cannot accept your order. If we are unable to accept your order, we will inform you of this in writing and will not charge you for the product. For example, this might be because the product is out of stock, because of unexpected limits on our resources which we could not reasonably plan for, because we have been unable to complete successfully our Multi-Pay approval process, or because we have identified an error in the price or description of the product.
  • Your order numbers. We will assign an order number to your order and tell you what it is when we accept your order. It will help us if you can tell us the order number whenever you contact us about your order.
  • We only sell to under these terms and conditions within Great Britain and Northern Ireland. Our website is solely for the promotion of our products within these territories.


4. Our products

  • Products may vary slightly from their pictures. The images of the products on our website are for illustrative purposes only. Although we have made every effort to display the colours accurately, we cannot guarantee that a device’s display of the colours accurately reflects the colour of the products. Your product may vary slightly from those images.
  • Product packaging may vary. The packaging of the product may vary from that shown in images on our website.


5. Our rights to make changes

  • If for any reason you have delayed placing your order following your review of our products on-line please bear in mind that we do reserve the right to make variations to our product specifications and you may wish to check again the specification and other details of the product (including the price we charge for the product and any related delivery charges) you are ordering.

6. Providing the products

  • Delivery costs – Great Britain and Northern Ireland. We offer free standard delivery on orders of £30 or more to all addresses in Great Britain and Northern Ireland. For orders less than £30 in value, a delivery charge of £3.50 will apply.
  • How we deliver. All products ordered through our website for delivery in Great Britain and Northern Ireland are delivered by standard delivery. Smaller items (such as accessories and spare parts) are generally delivered by post. Larger items are generally delivered by a third-party courier service. We will notify you which delivery method we will use when we send the Order Confirmation.
  • Delivery times. Where the standard delivery service applies, we aim to get your main unit purchase to you within one day (excludes Bank Holidays). If you place your order before 20:00, this period runs from the close of business on that day. If you place your order after 20:00, this period runs from the close of business on the next following day. Parts & accessories are delivered by Royal Mail 2nd Class. We do what we reasonably can to meet the delivery times set out in this section. However, these cannot be guaranteed.
  • Tracking your order. If your order is being delivered by courier you can track your parcel by clicking on the link in the email that we send you to confirm dispatch.
  • Courier deliveries. All courier deliveries must be received in person at the delivery address, and a signature must be provided. Our courier delivery service providers may notify you by telephone or email in advance of attempting to make a delivery.
  • Additional courier delivery attempts and collection. If an initial delivery attempt by our courier is unsuccessful, our delivery service provider may make one further attempt to deliver your products. If the second delivery attempt is unsuccessful, our delivery service providers will leave a card at your address, with instructions on how you may collect your product. Such instructions will include a time limit for collection.
  • Delivery problems. If you experience any problems with a delivery, please contact us by telephone on 0800 8620453. If our delivery service provider is unable to deliver your products, and such failure is due to your or your nominated recipient of the products unavailability at the delivery address or delivery otherwise proves impossible in circumstances that could not reasonably be regarded as our responsibility (we set out examples below), and you or your nominee do not collect your products from our delivery service provider within the time specified on the card left at your address, then we may agree to arrange for re-delivery of the products, providing that we reserve the right to charge you for the actual costs of re-delivery (even where the initial delivery was free-of-charge). An indicative list of the situations where a failure to deliver will be your responsibility is set out below:
    • you provided the wrong address for delivery;
    • there is a mistake in the address for delivery that was provided;
    • the address for delivery is not reasonably accessible;
    • the address for delivery cannot safely be accessed; or
    • where in person receipt is required, there is no person available at the address for delivery to accept delivery and provide a signature.
  • If you do not re-arrange delivery. If you do not collect the products from us within the time limit specified on the card left at the delivery address, and you do not arrange redelivery of the products, we will contact you for further instructions and may charge you for storage costs. If, despite our reasonable efforts, we are unable to contact you or re-arrange delivery or collection we may end the contract with you.
  • When you become responsible for the goods. A product which is goods will be your responsibility from the time we deliver the product to the address you gave us or you or a carrier organised by you collect it from us.
  • When you own products, we sell to you; You own the products once we have received payment in full.
  • We are not responsible for delays outside our control. If our supply of the products is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for any products you have paid for but not received.


7. Price and payment

  • Where to find the price for the product. The price of the product (which includes VAT) will be the price indicated on the order pages when you placed your order. We take all reasonable care to ensure that the price of the product advised to you is correct. However please see clause 2 for what happens if we discover an error in the price of the product you order.
  • What happens if we got the price wrong. It is always possible that, despite our best efforts, some of the products we sell may be incorrectly priced. We will normally check prices before accepting your order so that, where the product’s correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If the product’s correct price at your order date is higher than the price stated to you, we will contact you for your instructions before we accept your order. If we accept and process your order where a pricing error is obvious and unmistakeable and could reasonably have been recognised by you as a mispricing, we may end the contract, refund you any sums you have paid and if we so require, arrange for the return of any product to which this subclause applies at our expense but with your understanding of the situation and assistance in our being given the opportunity to collect the product
  • When you have to pay and how you have to pay. We accept payments with Mastercard, Visa, American Express, PayPal, Klarna or Stripe. You must pay for the products in full before we ship them. We will not charge your credit or debit card until we ship the products to you.
  • Our Express Checkout Service is provided by Google Pay, Apple Pay, Klarna, and PayPal. SharkNinja shall not be held legally responsible for any such service provided by the payment provider. Please contact the payment provider directly should you have any queries on their service.
  • When paying by credit card, payment is processed by the payment service provider Stripe, to whom we pass on the information about your order including name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number. Your data will be passed on exclusively for the purpose of payment processing with the payment service provider Stripe. Further information on Stripe's data protection can be found on the Stripe Privacy Policy. Credit card details are not stored on our website.
  • When paying via the payment service provider Klarna, payment is made entirely via Klarna. For this purpose, we are entitled to assign our claim for payment against you to Klarna. In this case, we will share certain information about your order with Klarna Financial Services UK Limited (publ). Your data will be passed on exclusively for the purpose of payment processing by the payment service provider Klarna. SharkNinja is not a lender and acts only as an introducer. The credit product is provided by Klarna Financial Services UK Limited (publ). Klarna's Pay in 3 / Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Ts&Cs and late fees apply. For payment with Klarna, it may be necessary that you have a user account with Klarna. The terms of use of Klarna can be found here
  • Klarna offers the following payment options:
      • Direct Payments
      • Pay in 30 Days
      • Buy now pay later
      • Pay in 3 installments

  • When paying via the online provider PayPal, you must always register with PayPal or already be registered, confirm your identity by entering your access data and the payment instruction to us. You will receive further information during the ordering process and can find further information here. Further information on PayPal data protection can be found here.
  • During the ordering process, you will be redirected to the website of the online provider PayPal. In order to be able to pay the invoice amount via PayPal, you must be registered there or register first, legitimize with your access data and confirm the payment order to us. After placing the order in the shop, we ask PayPal to initiate the payment transaction. The payment transaction is carried out automatically by PayPal immediately afterwards. You will receive further information during the ordering process.
  • Credit and debit card chargebacks. Credit and debit card providers may allow you to reverse a transaction on your card under a process referred to as “chargeback”. There are specified grounds upon which chargeback may be available, such as goods that are supplied to you not being as described or being defective, or non-delivery of goods. If you submit a claim for a chargeback which is not justified in the circumstances, then without prejudice to our other rights, you will be liable to pay us, within 28 days following the date of the chargeback, for the following amounts: (i) where products to which the chargeback relates have been delivered to you, an amount equal to any sum repaid by our bank as a result of the chargeback claim; (ii) the amount of any charges made to us by our, or your, bank or payment processor or card issuer in connection with the unjustified chargeback; (iii) all our other reasonable costs, losses and expenses incurred in connection with the unjustified chargeback.
  • Termination. Without prejudice to our other rights, if you submit an unjustified credit card, debit card or other chargeback, then we may end the contract between us for the supply of the products in question, together with any other contract between us for the supply of other goods or services.


8. Your right to cancel

  • Our goodwill guarantees. Please note, this clause 8, together with clause 10 reflect the goodwill guarantee offered by SharkNinja Europe Ltd whose registered office is at 3150 Century Way, Leeds, LS15 8ZB to our Great Britain and Northern Ireland customers. We are under a legal duty to supply products that are in conformity with this contract. This goodwill guarantee does not affect your legal rights in relation to faulty or misdescribed products. Our goodwill guarantee is in additional to these legal rights. Advice about your legal rights is available from your local Citizen’s Advice Bureau.
  • Consumer Contract Regulations 2013. Please note that under the Consumer Contracts Regulations 2013, for most products bought online you have a legal right to change your mind and cancel the contract within 14 days and receive a refund.
  • Right to cancel. The provisions of this clause 8 are more generous than your legal rights under the Consumer Contract Regulations 2013. Under these terms, we agree to extend the period within which you can cancel the contract so that you have 30 days after the day you (or someone you nominate) receives the product(s) to cancel the contract, unless your products are split into several deliveries over different days, in which case you have until 30 days after the day you (or someone you nominate) receives the last delivery to cancel the contract.
  • How to tell us that you want to cancel. In order to cancel a contract under this clause 8, you must inform us of your decision to cancel your contract by clear statement. You can do this by one of the following ways:
    • Phone. Call customer services on 0800 8620453.
    • By post. Print off the form [https://ninjakitchen.eu/uk/customer-care/contact-us]
      and post it to us at the address on the form. Or simply write to us at that address, including details of what you bought, when you ordered it or received it and your name and address.
    • By email.
  • Return of products. If you cancel a contract under this clause 8, you must return the products to us within 14 days of cancellation. The Consumer Contracts Regulations 2013 provide that you should pay the costs of returning the goods to us. However, we make available a free return arrangement. You will be advised at the time of cancellation as to how to take advantage of this – it involves taking the product safely and securely packaged to a nominated collection point.
  • Collection of products. Instead of the free return arrangement, when you cancel the contract under this clause 8, you may elect instead to have the product collected from the original delivery address, at a charge of £15 inc VAT. Please have a debit or credit card available when you contact us if you wish to take advantage of this option.
  • Sending products back to us. If you cancel under this clause 8 and do not want to use the free return arrangement or the collection service referred to above, then you should return them at your own expense to the following address: Customer Services, 3150 Century Way, Leeds, LS15 8ZB.
  • How a refund is made. If you cancel a contract under this clause 8, we will refund you by the method you used for payment. However, we may reduce your refund of the price to reflect any reduction in the value of the goods, if this has been caused by your handling them in a way which would not be permitted in a shop. If we refund you the price paid before we are able to inspect the goods and later discover you have handled them in an unacceptable way, you must pay us an appropriate amount.


9. If there is a problem with the product

  • Please be aware that we make different arrangements for return of products where you advise us that you have a complaint relating to any product we have supplied you with. Contact our customer service team on 0800 8620453 or email, we will explain how we will assist you in completing the return of the products to us.

10. Our guarantee for the products

  • Geographical scope. The guarantee applies to products purchased by customers located in Great Britain and Northern Ireland.
  • Duration. By this guarantee, we guarantee the products to be free from defects in materials and workmanship at the date of delivery and for the period specified in the particulars we provide on our website of the relevant product. The standard guarantee on our products is a 1yr guarantee.
  • How do I register my extended Ninja guarantee? You can register your guarantee online within 28 days of purchase. To register online, please visit ninjakitchen.co.uk/register-guarantee. To save time, you’ll need the following information about your machine:
    • Serial number (on the machine rating label)
    • Date you purchased the machine (receipt or delivery note)
    • Both the 12 months and the extended 2 years (10 years on Kitchenware) guarantee will only cover your product from the date of purchase.
    • Please keep your receipt at all times. Should you need to use your extended guarantee we will need your receipt to verify the information you have supplied to us is correct. The inability to produce a valid receipt may invalidate your guarantee.
  • If within the guarantee period the product is determined to be defective under proper use by reason of defect in materials or workmanship we will, without charge for labour or parts, repair or (at our discretion) replace the products or its defective parts, subject to the terms and limitations below.
  • Guarantee services will only be provided if the product was bought from an authorised retailer or direct form ourselves, and there is a valid receipt or proof of purchase in respect of the product showing the date of the purchase.
  • Exclusions. This guarantee does not cover:
    • repair or replacement of parts required due to wear and tear;
    • damage, defects or changes to the product as a result of:
      • accident or neglect;
      • wilful damage;
      • misuse, including failure to install or use the product for its normal purpose, or in accordance with the instructions provided;
      • failure to store the product in accordance with the instructions provided;
      • failure to care for, or maintain, the product in accordance with the instructions provided;
      • excessive heat, power surges, excess or incorrect power supply or input voltage, or use of the product in abnormal working conditions;
      • alteration, repair or attempted repair of the product by anyone who is not one of our authorised repairers.
    • repair or replacement if you have selected the Multi-Pay option, and have not made a payment under that scheme by the due date.
  • How to make a claim under the guarantee. In the event of a fault occurring, you should call our Customer Services Helpline on 0800 8620453. We will discuss with you the nature of the fault. You may be asked to return the product to us. We will provide you with instructions to help you in doing this, in the event that you have a valid claim under this guarantee. Alternatively, we might send you a replacement product, or part for the product, by courier or post and ask that you safely dispose of the defective product, or part of the product.


11. Our responsibility for loss or damage suffered by you

  • We are responsible to you for foreseeable loss and damage caused by us. If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen.
  • We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the products including the right to receive products which are: as described and match information we provided to you and any sample or model seen or examined by you; of satisfactory quality; fit for any particular purpose made known to us; supplied with reasonable skill and care and, where installed by us, correctly installed; and for defective products under the Consumer Protection Act 1987
  • We are not liable for business losses. We only supply the products for domestic and private use. If you use the products for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.


12. Dispute Resolution

  • In the event we are unable to resolve a dispute, we are members of an Alternative Dispute Resolution (ADR) scheme. For more information please visit; www.wyjs.org.uk/adr


13. Other important terms

  • We may transfer this agreement to someone else. We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.
  • Nobody else has any rights under this contract (except someone you pass your guarantee on to). This contract is between you and us. No other person shall have any rights to enforce any of its terms, except as explained in clause 2 in respect of our guarantee. Neither of us will need to get the agreement of any other person in order to end the contract or make any changes to these terms.
  • If a court finds part of this contract illegal, the rest will continue in force. Each of the clauses of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.
  • Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date. For example, if you miss a payment and we do not chase you but we continue to provide the products, we can still require you to make the payment at a later date.
  • Which laws apply to this contract and where you may bring legal proceedings. These terms are governed by English law and you can bring legal proceedings in respect of the products in the English courts. If you live in Scotland you can bring legal proceedings in respect of the products in either the Scottish or the English courts. If you live in Northern Ireland you can bring legal proceedings in respect of the products in either the Northern Irish or the English courts.


14. Take Back Service

  • In accordance with the UK Waste Electrical and Electronic Equipment (WEEE) Regulations, SharkNinja Europe Ltd offers customers a Take Back Scheme to facilitate the recycling of old electrical products.
  • SharkNinja Europe can recycle your item free of charge, however, the following conditions must be met:
    • The WEEE item that is returned must fulfil the same function as the item that has been purchased.
    • You must return your old item within 28 days of purchasing your new item
  • Your WEEE item for recycling must be returned to SharkNinja Europe at your own expense to the following address: Customer Services (Take Back Scheme), 3150 Century Way, Leeds, LS15 8ZB


15. Cancellation Form

Complete and return the form below only if you wish to withdraw from the contract.

I hereby give notice that I cancel my contract of sale of as per the following details:



  • If you find the product on any approved retailer (Amazon, Argos, Curry’s, John Lewis, AO, Very and Littlewoods) site for less we will match the price.
    • It must be an identical product.
    • The product must be in stock on our own site and the competitor site.
    • The Price Match is only applicable to the actual price displayed on a competitor’s website plus any delivery costs.
    • It does not include other offers they may have e.g. a 10% off discount code, voucher or ‘free sample’ offers.
    • The Price Match Promise does not include auction and marketplace sites such as eBay or the Amazon Marketplace.
    • The Price Match Promise does not include Supermarkets or Wholesale outlets
    • The Price Match Policy has a fair usage policy and does not apply to orders over 3 products
  • To take advantage of our price match policy email us at pricematchuk@sharkninja.com

(made and published pursuant to the UK Modern Slavery Act 2015)


SharkNinja is a highly innovative pioneer and market leader in the design, manufacture, distribution and sales of small household cleaning and kitchen appliances. SharkNinja is committed to the premise of breakthrough thinking in every aspect of its business. SharkNinja is a fast-growing, entrepreneurial company with a mission to positively impact people's lives every day in every home around the world.

This is our 6th published Modern Slavery Statement.

Organisational structure

SharkNinja Europe Limited is the European Headquarters for the retail of Shark and Ninja household appliances both online and in stores. Registered in England and Wales with company number 08492819, located at 3150 Century Way, Thorpe Park, Leeds, West Yorkshire, LS15 8ZB, SharkNinja Europe Limited is part of the SharkNinja global group that along with the Joyoung brand make up JS Global Lifestyle Company Limited, based in Hong Kong and listed on the Hong Kong Stock Exchange.

The SharkNinja global group employs approximately 2,700 people globally and has operations in Australia, Canada, China, France, Germany, Italy, Hong Kong, Japan, South Korea, Spain, Thailand, the United Kingdom, the United States, and Vietnam. SharkNinja Europe Limited employs approximately 450 people in the UK. Our global supply chain extends across 14 countries and territories; with approximately 46 tier one suppliers, whom we would consider to be key suppliers.

Our approach to slavery and human trafficking

SharkNinja opposes modern day slavery or human trafficking in any form and has strong measures in place to ensure that there is no modern slavery or human trafficking in its supply chains or in any part of its business. 

Shared core values are at the heart of the SharkNinja business: they define who we are, how we work, what we believe in, and what we stand for. We understand the fundamental importance of ethical trading and are committed to earning the respect of our personnel, customers, and suppliers worldwide.

This statement is made to affirm our commitment to upholding basic human rights and prohibiting forced or involuntary labour in the production of Shark and Ninja products.

All personnel are expected to comply with our approach. We expect our business operations, our people and every company that we work with to conduct business ethically and legally throughout our global organisation.

Our supply chains

SharkNinja sources critical components from China, Hong Kong, Thailand and Vietnam.  We seek to only deal with reputable suppliers who share our zero-tolerance approach in respect of human rights including welfare, trafficking and slavery.  We therefore include in our first-tier supplier agreements a code of conduct that specifically requires respect for the human rights of workers and the prohibition of forced and/or child labour.

In addition, SharkNinja regularly conducts internal social compliance audits with first-tier suppliers. These audits include assessing employee labour, workers’ pay, working hours, benefits and rights; in addition to environmental management and workplace safety. During these audits, randomly selected workers are interviewed to assess their voluntary employment, their employment freedom and ensure they hold identification documentation, along with other legal requirements.

SharkNinja also requires first-tier suppliers to conduct audits of their suppliers. These audit reports are then made available to SharkNinja for review.

Supplier adherence to our values

SharkNinja has zero tolerance for slavery and human trafficking. To ensure all contractors and those in our supply chain comply with our values, all suppliers are required to read and acknowledge our policies. We include human rights, anti-child labour and anti-slavery provisions in our standard supplier terms and conditions around the world. Within our supply chains, we request annual compliance certifications from counterparties and educate personnel on how to identify and deal with any potential modern slavery issues.


We expect a high level of understanding of the risks of modern slavery and human trafficking in our supply chains and from our employees.  During the onboarding process, we deliver social compliance awareness training to all first-tier supplies, defining our expectations of them in relation to modern slavery and human rights. We further expect our people to apply ethical standards in their day-to-day business and report any issues of concern on a confidential or anonymous basis at any time, using our externally operated Ethics and Compliance Hotline if preferred. These expectations are underpinned by Employee Handbooks, Company Policies and the Company Code of Ethics, that are applicable and available to all our employees.

Continuous Improvement

SharkNinja Europe Limited has seen year on year growth in the UK. We remain committed to ensuring our integrity is not compromised as our business evolves and continues to bring new innovative products to market. We will continue with this focus throughout our supply chain over the next financial year.

Since our previous Modern Slavery statement, we have significantly enhanced our Vendor and Customer On-boarding processes to use the latest due diligence technology to vet and monitor all our commercial partners for violations of law or our company policies.

This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 and constitutes our slavery and human trafficking statement for the financial year ending 31 December 2022.

SharkNinja Modern Slavery and Human Trafficking Statement (2021)
SharkNinja Modern Slavery and Human Trafficking Statement (2020)
SharkNinja Modern Slavery and Human Trafficking Statement (2019)


Tom Brown
President, Shark Ninja Europe

For and on behalf of SharkNinja Europe Limited

Dated: 30 June 2023

Approved by the Board of Directors on 29 June 2023


In order to meet the requirements of Paragraph 16(2) Schedule 19 of the Finance Act 2016, this document sets out the tax strategy of SharkNinja Europe Ltd and its subsidiaries (“SharkNinja”) and was approved by the Board of Directors on 27 March 2023. SharkNinja Europe Ltd is part of a multinational group of companies. The UK tax strategy is aligned with the risk management processes of the wider group. This tax strategy applies to all UK taxes applicable to SharkNinja for the 31 December 2022 financial year and will be reviewed and updated annually in accordance with UK legislation and any significant changes.


SharkNinja focuses on home environment appliances and kitchen appliances which are sold in North America, Europe, Japan and various other countries throughout the world. The Shark and Ninja brands maintain a leading market share in a number of product categories and in a number of countries through an intense focus on quality, reliability, consumer satisfaction and accessible innovation to consumers. SharkNinja Europe Ltd operates in the UK and Europe with overseas subsidiaries in Canada, Japan, France, Germany, Italy, Spain, Vietnam and Australia. The ultimate controlling party is JS Global Lifestyle Company Limited, a company listed on the Hong Kong Stock Exchange.


SharkNinja is committed to paying all taxes that are due and to complying with all applicable laws and engaging with all applicable tax authorities. Our appetite for tax risk is included within the Tax Risk Management and Governance Section of this document.


Tax Arrangements

The objective of this Tax Strategy is to provide an overview of our approach to:

- Tax Risk Management and Governance

- Appetite for risk

- Tax Planning

- Working with Tax Authorities


Tax Risk Management and Governance

The Group Chief Financial Officer (CFO) takes overall responsibility for the management of tax risk. The Board, updated as appropriate by the CFO, exercises oversight of tax risk management and governance primarily through discussions at the Board meetings. These meetings incorporate key tax information and issues arising within the business, or externally that could impact the business, for example upcoming legislative changes. Our appetite for tax risk is low. We test tax advice against this standard with consideration for the specific facts of any given situation or risk.


The day to day management of SharkNinja tax affairs is provided by the UK finance team with support from external tax compliance advisors. There are internal controls in place to ensure corporation tax, indirect taxes (Import Duty and VAT), Employment taxes (PAYE/ National Insurance/ Apprentice Levy) and other applicable tax requirements are appropriately documented and paid in compliance with the local applicable laws and tax authorities. We ensure that relevant employees are provided with required training and we stay up to date with tax developments through regular communications from advisors.


The overall task risk is managed by:

-              Employment of sufficiently qualified and trained staff

-              Processes and procedures to ensure transactions are captured correctly and accurately in the financial system

-              Financial systems that are compliant with local tax requirements

-              Processes to ensure timely reporting in line with statutory deadlines

-              Monitoring changes in legislation and the effects these would have on the business tax strategy

-              Consulting with external experts and advisors

-              Being proactive, transparent and maintaining a good relationship with the tax authorities


Tax Risks

The group’s key tax risks include:

- Transactional risk – this includes actions taken in respect of transactions without consideration of potential tax implications, or where tax advice is not appropriately implemented.

- Tax compliance risk – this includes late filing or incorrect tax returns, failure to submit claims and elections on time, and late payment of taxes.

- Reputational risk – this includes the impact on our relationships with shareholders, customers, tax authorities, and the public.


While it is not possible to remove tax risk completely, we aim to manage these risks to an appropriate level by delivery of our tax risk and governance framework utilising suitably qualified and experienced finance team members and specialist external tax advisors, to prepare and file tax returns and also advise on areas of uncertainty. Oversight of advisors is provided by our finance team, including the CFO.


Appetite for risk

SharkNinja’s appetite for tax risk is low. Understanding the business operations is the key objective in order to manage tax risk.  This allows key finance personnel to review and analyse the required compliance and tax reporting matters as all tax transactions are considered together with the business and commercial purpose of the transaction.


Tax Planning

When significant business transactions occur, such as acquisitions of companies or expansion into new territories and markets, SharkNinja engages with external tax advisers in order to appropriately identify and manage the tax risks arising from such transactions. Completion of the external tax adviser’s review is required prior to the board approval before the transaction can be implemented.


As a multinational company, our tax affairs sometimes involve transactions over more than one country. For example, we need to ensure that the funding needs of the countries in which we operate are met. SharkNinja seeks to apply the “arm’s length” standard to all intercompany transactions, to comply with applicable local tax laws and regulations and give due consideration to internationally accepted methodologies and standards for intercompany transactions.


Working with HMRC and other relevant Tax Authorities

SharkNinja are committed to:

- Being open, honest and transparent in our dealings with HMRC and other relevant tax authorities.

- Disclosing relevant information to enable tax authorities to carry out their review, and to respond to queries and information requests in a timely manner.

- Ensuring compliance with all relevant tax laws and legal disclosure requirements

- Seeking to resolve issues with tax authorities in an open, collaborative and professional manner and where disagreements arise, work with them to resolve issues by agreement where possible


Approved by the Board on 27 March 2023

Why should you recycle your electricals?

Did you know that unwanted electrical equipment is the UK’s fastest growing type of waste? If you do not recycle electrical products, they could end up in landfill and leak hazardous substances into the environment – this can cause soil and water contamination and harm people and wildlife! Many electrical items can be repaired or recycled, which helps conserve resources.

All our electrical products and batteries are marked with the crossed-out wheeled bin symbol. This symbol is to remind you that you should NOT throw away any electrical equipment, including batteries, in your household bin. Please recycle them at your nearest electrical/battery recycling point.

Do not throw any electrical equipment, including those marked with this symbol, in your bin


Where to recycle

Recycling your electricals is easy! Recycle your electronic devices for free at your local recycling point. To find your nearest centre, visit the Recycle Your Electricals website and type in your postcode. We also offer a product Take Back Scheme. When you are replacing your old product with a new Ninja product, we can recycle it for you, free of charge. To be eligible for this offer, you must return your old item to us within 28 days of purchasing your new item. For more information, please refer to our Terms of Sale.


Battery collection point

SharkNinja provides a UK battery collection point for old Shark and Ninja batteries. You can drop off any type of Shark and Ninja battery at our HQ in Leeds (3150 Century Way, Thorpe Park, LS15 8ZB). We understand this is not convenient for most customers and we recommend you check your local recycling point first. Please note that loose batteries are prohibited from being sent by post, therefore we DO NOT permit batteries to be posted to us.

Our registration numbers are -

  • WEE/FA5140YS
  • BPRN07550
  • Help protect the planet by ensuring all Shark and Ninja packaging is disposed of correctly. Plastic and paper recycling facilities are available to you across the UK, either through your local authority household collections or alternatively though public recycling bins and civic amenity sites. To find your nearest packaging recycling point, visit the Recycle Now website and enter your post code. 

    What is the Green Dot symbol on packaging?

    Whenever you see the Green Dot logo, you know that the manufacturer of the product contributes to the cost of recovery and recycling of packaging. This logo does NOT mean that the product or packaging can be recycled. Please visit the Recycle Now website for more information on how and where to recycle Shark and Ninja packaging.

    For more information on the UK’s waste strategy, visit the UK Gov website here.

    We are committed to supporting UK government efforts to reduce knife crime amongst minors through the Offensive Weapons Act 2019.

    We carry out post-sale age-verification checks for all age-restricted items being sold to individuals in the UK. When purchasing an age-restricted item a check is securely performed by AgeChecked after entering your billing information at checkout. If we are unable to verify your age from this information, you will be asked to verify you are over 18 years using one or more of the following: Name, Date of Birth, Address, National Data Set Information such as Electoral Roll, Driving License information, Payment Card details.

    If we cannot verify your age your order will be cancelled and refunded.

    No Personal Data is stored by AgeChecked, you can find out more about AgeChecked here.

    For all orders containing age-restricted items (e.g. knives), we will use a mandatory adult signature delivery service provided by our couriers DPD. DPD will require a signature from an adult (18+) on delivery before handing over your shipment.

    All Personal Data is treated in accordance with our Privacy Policy.