When you visit any website, it may store or retrieve information using your browser, mostly in the form of cookies. This information might be personal information about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies.
What is a cookie?
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to place on your device to remember information about you, such as your language preference or login information. Those cookies are set by us and are called first party cookies. We also use third-party cookies – which are cookies from a domain other than that of the website you are visiting – for our advertising and marketing initiatives.
Why do we use a cookie?
Cookies are used for various purposes, such as allowing you to navigate between pages seamlessly, implement your preferences and improve your overall browsing experience, by customising our website according to your navigation and user profile. They can also help ensure that the adverts seen online by you are more relevant to you and your interests.
What types of cookies do we use?
Our website uses different types of cookies which remain for different periods of time:
- Session cookies only last for the duration of a browsing session and facilitate your experience on our website
- Persistent cookies last for more than one visit and memorise your preferred settings regarding our website.
These cookies are categorised as follows, depending on who sets them on our website:
First Party Cookies
First party cookies are created on our website domain for use by SharkNinja. Data collected by these cookies are for SharkNinja purposes.
Third Party Cookies
Third party cookies are applied to our website by third-party providers that we work closely with. These cookies are mainly used to display personal advertisements and assist with analysing website behaviour. Information is collected by the third party and shared with SharkNinja.
What categories of cookie are on our website?
The types of cookies used on our website serve different purposes and can fall into one of the categories below:
Strictly necessary cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not store any personally identifiable information.
Performance & analytics cookies
These cookies allow us to count visits and determine traffic sources, so we can measure and improve the performance of our site. They help us to find out which pages are the most and least popular and see how visitors move around the site. All information that these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to effectively monitor its performance.
These cookies enable the personalisation of website content by recognising you and remembering your preferences. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
Profiling and targeting cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a SharkNinja profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Do we share data collected through cookies?
We may collect information on our website through cookies and share it within SharkNinja and with third parties such as social networks or advertising platforms, advertising agencies/providers and IT providers (e.g., hosting providers), with your consent where required.
SharkNinja, are responsible for providing information concerning processing as described above in this Cookie Notice. We are also responsible for collecting your consent, and managing the process attached to the retention and transfer of your personal information collected as well as their security.
If you have any questions regarding our privacy practices or on your rights, contact us through the “How to contact us” section.
Taggstar cookies are functional cookies that only collect anonymous traffic data. They are used on our site to tag real-time anonymous data to provide information to customers such as, is a product in stock, and how popular it is with other customers.
We use Google Analytics, a web analysis service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), to continuously improve our website and your customer experience which are legitimate interests of us (Art. 6 (1) f) GDPR).
Google Analytics is used on this website with an extension for the anonymous collection of IP addresses (so-called IP masking). On our behalf, Google will use the information collected to evaluate your use of the website, compile reports on website activity and provide other services to us in connection with website activity. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
If you consent to marketing Google Ads is present on all pages of our sites. The only Data shared with third parties is transaction data.
Google Enhanced Conversions
Enhanced conversions are restricted to only customer email addresses, these are securely hashed before sharing with Google meaning they are not identifiable by Google. We use Google enhanced conversions to better use analytics to improve our service, processed as our legitimate interest.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection by Google of data generated by the cookie and related to your use of the website (including your IP address) and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
An opt-out cookie is set to prevent your data from being collected in the future when you visit this website. You can find further information on data protection at Google Analytics at;
We share information with Meta from cookies set in our websites' domains. Specifically, cookies named _fbc or _fbp. They serve the same purposes to personalise content (including ads), measure ads, and produce analytics as set out in this Cookies Policy.
How to customise your cookie settings
Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and to change our default settings. However, blocking some types of cookies may affect your experience of the site and the services we are able to offer.
If you use multiple browsers (e.g., Internet Explorer, Google Chrome, Firefox, etc.), you must repeat this procedure for each one, and if you connect to the web from multiple devices (e.g., from work and at home), then you will need to set your preferences on each browser on each device.
Please note that if you completely disable cookies from the browser some of our website functionalities might be lost, for example, normal browsing of the site and purchasing activity, and any personalised activity such as the advertising you receive when you visit this website will not be tailored to your interests.
To disable cookies directly from your browser instead of our preference centre, you can do this by following the instructions for your browser. The following are links to the instructions of the most used browsers to delete cookies:
How to contact us
If you have any questions regarding our privacy practices or how we handle your Personal Data, please contact our privacy team by:
Sending an email to email@example.com
Completing this web contact form
For full details of how we process your personal information please visit our Privacy Notice here.