Ninja is helping Brits recreate healthier ‘fakeaway’ versions of their favourite takeaway

British Takeaway & Fast-Food Survey Results

We conducted a survey¹ of 2,000 Brits in a bid to uncover the nation’s fast-food habits. The research proved the UK is truly a nation of fast-food lovers, with nearly half of Brits (49%) eating takeaway food up to four times a week.

Full survey results

1. How often, if ever, do you eat takeaway food (including all orders from delivery services, eat-in fast-food restaurants, etc)? 2. Why do you choose to eat takeaway food? [Please select all that apply] 3. What type of takeaway food do you eat most regularly? [Please select up to five] 4. On an average day, how long do you spend cooking, if at all? [Please select best match in minutes, where 0 means you regularly do not cook every day]. 5. Thinking about cooking meals at home, which of the following statements, if any, do you agree with/ apply to you? [Please select all that apply] 6. Have you, or someone in your household ever tried to recreate ‘fakeaway’ dishes at home? (By this we mean, recreating a takeaway dish by cooking it yourself, at home). 7. If you have not tried to recreate ‘fakeaway’ dishes at home, why is this? [Please select all that apply] 8. How much does your household spend on takeaways, either for home delivery or external purchase, per week? [Please select best match in GBP, where 0 means you do not do this every week]. 9. Do you spend more or less as a household on takeaways compared to pre-pandemic (prior to March 2020)] 10. Thinking about your spending habits when it comes to takeaways now, compared to pre-Pandemic, as well as the cost-of-living crisis, which of the following statements, if any, do you agree with? [Please select all that apply] 11. Which of the following statements surrounding eating takeaway food, if any, do you agree with/ apply to you? [Please select all that apply]

Fast food favourites

When it comes to our most-loved cuisines, Brits are certainly still fans of the takeaway classics. Ever popular Chinese food comes out on top, with more than two in five of us ranking it as our favourite, with British and Indian following closely behind.

Jess Levy, SharkNinja Vice President of Marketing EU said: “Frequently eating fast food is clearly a habit that lots of people want to break”

Yet while the popular cuisines that we all know and love are undeniably tasty, nearly a third (30%) of Brits have revealed that they are conscious of the weight gain that can result from eating takeaway food regularly.

As such, keen to prioritise health and reduce spending, more than a quarter (28%) of Brits are looking to cook more meals at home. But despite these good intentions, many of us don’t know where to start. In fact, over a third (38%) of respondents revealed they sometimes find cooking too time-consuming, and more than a quarter (28%) feel they lack the cooking skills to cook proper meals themselves.

Jess Levy, SharkNinja Vice President of Marketing EU said: “We’re on a mission to prove that healthy cooking doesn’t have to be boring or time consuming”

With this in mind, we’re showing people how simple it can be with the help of their easy-to-use kitchen appliances. From the Ninja Foodi MAX Dual Zone Air Fryer, which uses up to 75% less fat than traditional frying methods², to the Ninja Foodi MAX 15-in-1 SmartLid Multi-Cooker, which cooks food up to 70% faster than traditional cooking methods³, Ninja appliances do the hard work for you, with incredible results.

Ninja Foodi MAX 15-in-1 SmartLid Multi-Cooker with Smart Cook System 7.5L OL750UK product photoNinja Foodi MAX 15-in-1 SmartLid Multi-Cooker with Smart Cook System 7.5L OL750UK product photo Side New M
Ninja Foodi MAX 15-in-1 SmartLid Multi-Cooker with Smart Cook System 7.5L OL750UK
£ 319.99
More info
Ninja Foodi MAX Dual Zone Air Fryer AF400UK product photoNinja Foodi MAX Dual Zone Air Fryer AF400UK product photo Side New M
Ninja Foodi MAX Dual Zone Air Fryer AF400UK
£ 199.99
£ 229.99
More info

The healthier option

We’re is on a mission to prove that cooking delicious food at home doesn’t have to be complicated, helping Brits recreate healthier ‘fakeaway’ versions of their favourite takeaway meals quickly and easily at home – all without compromising on taste.

The survey findings reveal that over a third (36%) of Brits have never attempted to recreate a ‘fakeaway’ dish at home, and that two thirds (67%) of adults under 25 order takeaways because they don’t have the right cooking appliances to create quick and tasty meals at home themselves.

Isaac Carew, Professional Chef, Model and Ninja Kitchen UK Ambassador said: “Food that’s better for you, saves money and doesn’t compromise on taste… what’s not to love?”

And with a quarter of us looking for recipe inspiration, Ninja Test Kitchen – part of the Ninja Kitchen family – is a one-stop destination for all your recipe needs. From curries to kebabs to pizzas, Ninja Test Kitchen has a range of recipes which are easy to follow, no matter your confidence in the kitchen.

 

View all recipes


The cost of fast food

Despite growing concerns over the costs of takeaways, Brits are spending an average of £1,758 on takeaways each year. Adults under 25 to be the biggest takeaway fans, spending on average a whopping £43 on takeaway meals from delivery services and fast-food outlets each week (up to £2,580 a year).

However, the findings show that people are also increasingly worried about the cost of takeaways, from both delivery services and fast-food outlets. As the cost-of-living soars, almost half (46%) of Brits think that fast-food is too expensive, despite nearly a third (30%) of us spending more on takeaways now compared to before the pandemic.

Since the return to the office after lockdowns, the fast pace of our daily lives has returned to pre-pandemic levels, leaving less time to think about food. As such, it is perhaps unsurprising that over two fifths (41%) of respondents aged 25-34 regularly opt for takeaways out of convenience, choosing them over home-cooked meals, to suit their busy schedules.

Jess Levy, SharkNinja Vice President of Marketing EU said: “Ninja Kitchen’s range of appliances make it quick and easy to prepare delicious, healthy food, whether you’re cooking for yourself, entertaining friends, or feeding a hungry family.”



  1. Research commissioned by OnePoll on behalf of Ninja Kitchen (May 2022), representative 2,000 respondents
  2. Tested against deep fried, hand-cut French fries
  3. Compared with slow cooking, simmering or braising