Who Are Bazaarvoice?
Bazaarvoice is an independent company that collects feedback, ratings and reviews from real customers that is genuine and impartial.
What is the Bazaarvoice Authentic Reviews Trust Mark?
The Bazaarvoice Authentic Reviews Trust Mark is a symbol of a company’s dedication to authentic consumer feedback regarding its products and services. The Trust Mark is also a signal to consumers that the review content they see is safeguarded – by a neutral 3rd party – with sophisticated fraud detection technology and industry-leading best practices.
What is the Bazaarvoice Authenticity Policy?
Their Authenticity Policy is about making sure consumers are confident they can trust the authenticity of the reviews they encounter every day across the web on sites that carry the Authentic Reviews Trust Mark. They back their Authenticity Policy with:
- Industry-leading fraud detection technology that allows us to identify the submission source of all reviews;
- Sophisticated algorithms, alerting and filtering capabilities that allow our moderation teams to identify, flag and report suspicious content; and
- A dedicated team of analysts that monitors suspicious reviews to determine their authenticity.
The Bazaarvoice Authenticity Policy has three main criteria that must be met for authentic review content displayed on the websites of Bazaarvoice clients:
- Free from fraud and spam
- Free from edits, classification, and alteration
Further, employees and vendors of the organization may not submit content without disclosing their relationship to the product or service.
What does that mean to Customers?
Bazaarvoice have made it their mission to safeguard the authenticity of the reviews people depend on to make informed purchase decisions. They believe that reviews should represent the genuine, unbiased, and transparent opinion about the author’s experience with a product or service.
Find out more at Bazaarvoice UK